top openings 2018
In 2018, we further extended and improved our retail network, opening new stores in exciting locations, while giving some of our existing stores a new look.
The majority of our full-price stores and factory outlets worldwide follow the FOREVER FASTER store concept, offering a broad selection of PUMA’s Performance and Sportstyle products. This helps us to fulfil our mission of becoming the fastest sports brand in the world.
In addition, PUMA opened further SELECT Stores, offering a dedicated space to its premium sportstyle products, featuring the brand’s newest product ranges and high-profile collaborations.
PUMA opened its largest full-price store of 2018 in Guangzhou, China. With 252 square meters of sales area, the store offers a wide range of products from its Sportstyle, Motorsport, Teamsport, and Running & Training categories.
The newly refitted store is based in Boulevard de Sébastopol, at the very heart of Paris. With over 200 square meters of sales area, the store space offers a full range of commercial products from PUMA’s Performance and Sportstyle categories, as well as special limited collections.